Duh! The Beatles, the Sex Pistols – I get it now | Peter Bradshaw

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It took me years to work out how these bands got their names. And I’ve only just got the connection between Emmanuel Macron and En Marche!

When the news of Emmanuel Macron’s triumph in the French presidential election broke, I embarrassed myself on social media by confessing I hadn’t “got” the fact that the initials of his campaign En Marche! (“onward” or “on the move”) were the same as his own initials, and that this was a deliberate, if subliminal, branding exercise.

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