The new Beatles’ dazzler: Sgt Pepper reviewed - archive, June 1967

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The Beatles are forgetting their ability to write tunes is Guardian critic Edward Greenfield’s verdict on Sgt Pepper, while the Observer’s George Melly feels there is a ‘tendency to overdo the curry powder’

The new Beatles’ dazzler
By George Melly
The Observer, 4 June 1967

On the collage sleeve of their new record – Sergeant Pepper’s Lonely Hearts Club Band (Parlophone PMC 7027) - surrounded by a pop pantheon ranging from Lewis Carroll to Shirley Temple, and encased in Ruritanian uniforms, the Beatles gaze pensively through a forest of side-whiskers and drooping moustaches. Next to them stand their own wax-works: them as they were in the shrieking, pubescent early sixties and looking, in their neat mod jackets, more dated than any of the bizarre company who surround them.

There is no longer any need to apologise for talking seriously about Beatles music

Related: The Beatles: a trigger for a musical revolution

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