Pure McCartney VR, a joint project with virtual reality app Jaunt, puts viewers in the room with him as he tells the story behind some of his best-known songs
When we think of the Beatles, we think of black-and-white television footage, 45s playing on a turntable, and their reluctance to embrace streaming. It’s ironic then that Paul McCartney, of all people, is helping to launch virtual reality to the masses.
With the help of VR app Jaunt, McCartney is in the process of broadcasting the six-part VR documentary series Pure McCartney VR, which began on 24 May with the first two episodes and will continue weekly until 10 June. The latest segment, Early Years – which focuses on the recording of Love Me Do and when Paul, John, and George met Ringo for the first time – launched this week.
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