Adidas launches Hey Jude ad campaign for Euro 2024

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Adidas have launched an advertising campaign soundtracked by The Beatles’ 1968 song ‘Hey Jude’, to coincide with the 2024 UEFA European Football Championship. The performance features Paul McCartney singing without backing, with crowds joining in the finale. Focusing on England midfielder Jude Bellingham, who also plays for Real Madrid, the ad also features appearances from David Beckham, Ian Wright, Frank Lampard, Stormzy, and Laura Woods. It was directed by Greg Hackett for the Johannes Leonardo advertising agency. This is the journey of a nation’s hope – brought about by a new generation of players who are looking to find success

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